Overview
The SAP CRM (Customer Relationship Management) certification provides essential knowledge of SAP CRM functionalities and architecture. It covers various modules including CRM customization, middleware, WebClient UI enhancements, and CRM analytics. Ideal for entry-level CRM consultants, this course prepares participants to handle CRM projects, providing a foundation in SAP CRM basics, business transactions, and the CRM 7.0 EhP1 enhancement package.
Objectives
By the end of this course, leaner will be able to:
- Understand the architecture and key functionalities of SAP CRM.
- Configure CRM basics such as account management and product master data.
- Customize CRM transactions, activity management, and pricing.
- Utilize CRM Middleware for replication, data exchange, and error handling.
- Implement CRM WebClient UI, CRM analytics, and manage customer interactions effectively.
Prerequisites
- Basic knowledge of customer relationship management principles.
- Familiarity with SAP architecture and NetWeaver.
- Awareness of SAP CRM modules such as Sales, Marketing, and Service.
- Experience with business process management in SAP.
- 1-3 years of hands-on experience using SAP CRM (recommended).
Course Outline
- Overview of SAP CRM application architecture and key areas like Marketing, Sales, and Service.
- Setting up CRM account management, organizational models, and product master data.
- Configuring CRM middleware for data replication, monitoring, and error handling.
- Introduction to SAP enhancement packages, including innovations in CRM WebClient UI, analytics, and performance.
- An overview of NetWeaver capabilities, including portal navigation, data warehousing, and mobile solutions.