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Assignments
Overview
The Salesforce Marketing Cloud Certification is designed for professionals aiming to validate their expertise in using Salesforce Marketing Cloud for designing, sending, and optimizing email campaigns. This certification path focuses on key skills, including data and subscriber management, message design, inbox delivery, automation, and integration capabilities, ensuring a strong foundation for creating impactful, data-driven email marketing strategies.
Objectives
By the end of this course, leaner will be able to:
- Demonstrate best practices for message design and email deliverability within Marketing Cloud.
- Manage subscriber data, segmentation, and list-building effectively.
- Configure data integration and automation processes within Marketing Cloud.
- Analyze customer journeys and optimize engagement through data insights.
- Implement advanced Marketing Cloud functionalities, including Journey Builder, Content Builder, and Automations
Prerequisites
- Basic understanding of email marketing principles and best practices.
- Experience with Marketing Cloud tools like Email Studio, Journey Builder, and Automation Studio.
- Familiarity with data management concepts, including data extensions and segmentation.
- Basic knowledge of digital marketing and customer journey mapping.
- Experience in analyzing marketing campaign performance metrics.
Course Outline
Module 1 : Introduction to Marketing Cloud Email StudioCourses2024-11-07T09:49:52+05:30
- Overview of Email Studio, designing email messages, and implementing best practices for deliverability.
Module 2 : Subscriber and Data ManagementCourses2024-11-07T09:50:49+05:30
- Configuring data extensions, managing subscriber data, and creating segmented lists for targeted messaging.
Module 3 : Automations and WorkflowsCourses2024-11-07T09:51:38+05:30
- Setting up automation workflows, understanding Automation Studio, and configuring Journey Builder for customer journeys.
Module 4 : Message Design and Content BuilderCourses2024-11-07T09:52:26+05:30
- Utilizing Content Builder for dynamic and personalized messages, and employing A/B testing for performance optimization.
Module 5 : Inbox Deliverability and ReportingCourses2024-11-07T09:53:12+05:30
- Analyzing inbox placement and engagement metrics, using tracking tools, and enhancing email campaign performance.
